In marketing, lead generation is the initiation of consumer interest or inquiry into the products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition, or sales leads. The methods for generating leads typically fall under the umbrella of advertising but may also include non-paid sources such as organic search engine results or referrals from existing customers. After creating a form, you need to share that form with your clients for marketing purposes. Our system has an awesome drag and drops form builder to create that Instant Form.